He presented his first fragrance, Calandre, in 1969 . Meant for an active woman, it’s a cypress-heavy perfume that was considered revolutionary for its time. In 1973, he introduced his first men’s fragrance, Paco Rabanne pour homme, which was the first aromatic scent on the market. XS Pour Elle was introduced much later in 1995 as a soft floral, followed by his first unisex fragrance, Paco, in 1996, which was presented in a recyclable metal bottle. Two years later, Paco Energy was created, and a year later, Ultraviolet perfume for women made its debut. The men’s version of Ultraviolet cologne rolled out in 2001. Other noted Paco Rabanne fragrances include Eau De Paco Rabanne Cologne, La Nuit Perfume for Women, Liquid Crystal Perfume, Liquid Metal Cologne, Metal Perfume, Paco Energy Body Lotion, Paco Energy Cologne, Paco Pour Elle, Paco Rabanne Sport, Paco Unisex, and Xs Extreme Girl.
His penchant for the unique and dramatic, combined with a prolific output in the realm of fragrance, rendered his brand a mainstay for many decades.